Kate Barone Salon: A Shopify Website For An Atlanta Hair Salon

The Challenge

This Shopify salon website had to do more than sell products. Kate Barone Salon is a hair salon in Buckhead, Atlanta, known for hair colour and extensions and open since 2014. Its website needs to fill the appointment book first, and support the rest of the business around it.

That business has several sides. The salon offers colour, extensions, cuts and styling, lashes and brows, and services for men and children. It rents its space for events, hosts classes, works with brands and recruits stylists. The owner also wanted to sell retail products from the same site in future. Most salon sites are built on a brochure platform and bolt a shop on later. Here the plan was the reverse: start on Shopify, so retail is ready when the salon is.

What We Built

We built the site on Shopify and designed the theme around bookings and trust, with commerce already in place underneath.

• Book Appointment everywhere — a booking button in the header, repeated through the page and again in a closing section with video.
• Service menu — six service groups: hair colour, extensions, cuts and styling, men’s cuts, lashes and brows, and kids’ services.
• Team profiles — individual stylist pages with their training and specialities, plus the owner’s own story.
• Awards and brands — award badges in the hero and a logo strip of the brands the salon works with.
• Client reviews — five-star reviews on the homepage, close to the booking prompt.
• Three enquiry routes — separate pages for event rental, class hosting and brand partnerships, so each request reaches the right person.
• Gift cards — a direct link to buy a gift card through the salon’s booking system.
• Location — address, contact details and an embedded map.
• Shop and cart — product sections and a cart drawer are built into the theme, ready for the retail range.

A careers page, Join The Team, sits in the main menu as well, because finding good stylists matters to a growing salon as much as finding clients.

How The Shopify Salon Website Was Built

The project followed the four steps we use in our Shopify development service.

1. Discovery — we listed every job the site had to do, from bookings to event enquiries, and ranked them.
2. Structure — we planned the pages and navigation so booking is always one tap away and the secondary services each have a clear home.
3. Theme build — we built the homepage sections, service menu, team pages and enquiry pages as editable Shopify sections.
4. QA and launch — we tested on phones first, since most salon clients book from one, then on tablets and desktops.

Building a Shopify salon website this way means the salon will not need a second platform when it starts selling products. The shop, the cart and the checkout are already part of the site.

Design

The look is light and polished, in keeping with a high-end Buckhead salon. Photography of the space and of finished hair carries the page, and the sections alternate between selling the experience and proving it with awards, team credentials and reviews. Buttons are large and consistent, so the next step is always obvious.

We kept the homepage long on purpose. A new client wants to see the services, the people and the reviews before committing to an appointment. Each of those sections ends close to a booking button, so the decision is easy to act on the moment it is made.

SEO

The homepage names the salon’s location and core services in its headings and copy, which matters for local searches such as hair extensions in Atlanta. Each service group, team member and enquiry type has its own page to rank and to link to. For a local business, a well-structured Shopify salon website gives search engines clear, specific pages to show.